Performance Marketing — India

Performance marketing & full-funnel growth for Indian businesses

Paid search, social, creative testing, funnels and analytics — executed with engineering discipline and measurable KPIs. Built for India’s scale, competition and cost sensitivity.

Campaign Snapshot

  • Channels: Google, Meta, YouTube
  • Focus: CAC, ROAS, lead quality
  • Execution: Creative + Data + Analytics

This page is part of our India-wide software & digital services network , delivering performance marketing at national scale.

Why our performance marketing works

Campaigns succeed when creative, audience targeting and measurement are unified. We build repeatable funnels: acquisition, activation, retention — each stage tested and instrumented for measurable improvement.

Creative + Data

A/B creative testing paired with audience analytics to lower CAC and scale winners.

Funnel-first optimisation

Landing pages, tracking, and post-click experience tuned to improve conversion rates.

Measurement & ROI

Server-side tagging, GA4, dashboards and cohort analysis so you can see true ROI across channels.

Executing performance marketing at Indian scale

Indian markets demand cost discipline, rapid experimentation and multi-language, multi-region execution. Our campaigns are designed to operate efficiently across metros, Tier-2 cities and regional markets while maintaining measurable ROI.

Performance marketing execution across Indian states

We execute performance marketing through state-level teams, combining local market insight with national frameworks, tooling and reporting standards.

Digital Marketing Services we run in India

Google Ads (Search, Shopping, YouTube)

Intent-driven campaigns, smart bidding, shopping feeds and creative video ads for awareness and conversion.

Meta Ads (Facebook & Instagram)

Audience-based prospecting & retargeting, dynamic creative testing and catalog campaigns for ecommerce.

Creative Production & Ad Ops

Design, motion, and copy tested against KPIs — scaled via templates and variant testing frameworks.

Funnel & Landing Page Build

Campaign-specific landing pages and experimentation to maximize post-click conversions.

Analytics & Server-side Tagging

GA4, GTM server-side, conversion APIs and unified reporting to remove attribution blind spots.

Performance SEO & Paid-Organic Alignment

Keyword intent mapping, landing page optimization and content amplification to reduce cost per acquisition over time.

Social Strategy & Community

Channel strategy, content calendars, community growth and influencer collaboration for brand building.

Local & Multi-location Campaigns

Geo-targeted ads, GBP-optimized landing pages and location-based bidding strategies for multi-location businesses.

Learn more about our performance marketing framework or explore pricing & fee structure.

Tools, measurement & optimization stack

Our campaigns are built on a stack of ad platforms, analytics and creative tooling to reduce risk and scale predictable results.

Ad Platforms

  • Google Ads (Search, Display, YouTube, Shopping)
  • Meta Ads (Feed, Stories, Reels, IG Shops)
  • LinkedIn Ads (B2B)

Analytics & Tagging

  • GA4, BigQuery, Server-side GTM
  • Attribution & cohort analysis

Creative & Ops

  • Figma, After Effects, Ad template systems
  • Variant testing frameworks & production pipelines

Automation & CRM

  • Zapier, Make, HubSpot, CRM integrations
  • Lead scoring & pipeline automation

Request a Free Digital Marketing Audit

Share your current ad accounts and goals — we’ll audit performance, identify quick wins, and propose a measurable plan.

State-level execution teams adapt this framework to local markets while maintaining consistent attribution, reporting and ROI benchmarks.


How do you measure campaign ROI?

We use server-side tagging, GA4, conversion APIs and unified dashboards to measure true conversions and LTV across channels.

What ad budgets do you work with?

We work with tested budgets from modest local campaigns (~INR 20k) to enterprise spends — strategies scale with budget and goals.

Can you manage both organic and paid together?

Yes — aligning SEO and paid activity reduces overlap, drives down CAC, and boosts net growth more predictably.

Ready to scale your paid channels with predictability?

Book a free audit and we’ll map a measurable plan focused on cost-per-lead, ROAS and long-term growth.