Center for Civil Services (CCS) — Digital Transformation for a Selective IAS/PCS Coaching Institute
A pedagogy-first UPSC institute expanded from a selective offline Super-30 batch into a nationally discoverable learning ecosystem backed by a modern website, Moodle-based LMS, CRM automation, and a complete digital admissions funnel.
Key Challenges
No Digital Presence
CCS operated offline only — no website, no LMS, and no search visibility.
Selective Super-30 Model
A high-quality teaching approach needed a matching online identity.
Competitive Landscape
Competing with national UPSC platforms demanded strong digital authority.
Admissions Funnel
Needed structured lead intake & automated counseling flows.
Our Approach
A long-term digital roadmap built across 7+ years.
Pillar 1 — Engineering & Web Presence
Built CCS’s first website, structured content, and optimized for competitive UPSC search terms.
Pillar 2 — LMS & Student Experience
Moodle-based LMS with secure video delivery, quizzes, notes, and progress tracking.
Pillar 3 — Marketing & Funnel Systems
Lead-gen funnels, CRM automation, WhatsApp flows, and long-term visibility campaigns.
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