Performance Marketing Pricing (India)
Google Ads, Meta (Facebook & Instagram), YouTube, Performance Max & Local Ads — managed with transparent fees and ROI-first optimization.
Hybrid pricing: monthly management fee + variable ad-spend commission. Example rates below.
Pricing Model — Fixed Fee + % of Ad Spend
We combine predictable monthly management with performance-aligned ad-spend commissions. This hybrid model gives you accountability and incentives to scale efficiently.
Management Fee (Monthly)
Starter: ₹7,500 / month
Growth: ₹12,500 / month
Performance: ₹20,000 / month
Ad Spend Commission (Tiered)
Under ₹20,000: 20%
₹20,000–₹50,000: 15%
₹50,000–₹1,00,000: 10%
₹1,00,000–₹5,00,000: 8%
Above ₹5,00,000: 6%
Why Hybrid?
- Predictable monthly operational cost
- Performance-aligned incentives to optimize CPA/ROAS
- Discounted commission at higher ad budgets
How Fees Are Calculated — Examples
Example 1 — Small Local Campaign
Ad Spend: ₹15,000 / month → Commission: 20% → ₹3,000
Management Fee (Starter): ₹7,500 → Total Agency Fee = ₹10,500 + ad platform spend ₹15,000
Example 2 — Growing Local Business
Ad Spend: ₹35,000 / month → Commission: 15% → ₹5,250
Management Fee (Growth): ₹12,500 → Total Agency Fee = ₹17,750 + ad spend ₹35,000
Example 3 — High Budget National Campaign
Ad Spend: ₹2,50,000 / month → Commission: 8% → ₹20,000
Management Fee (Performance): ₹20,000 → Total Agency Fee = ₹40,000 + ad spend ₹2,50,000
All commissions are reconciled after campaign end. Invoices include a clear breakdown of platform spend, agency fee and third-party costs.
Plans & Monthly Deliverables
Pick a management band and pay commissions based on ad spend tiers above.
Starter — ₹7,500 / month
- Account setup / audit & 7-point optimization
- Campaign creation for 1–2 channels (Search / Social)
- Ad copy & creatives coordination (design add-ons available)
- Daily budget pacing & basic bid strategy
- Monthly performance report + 30-min review
Growth — ₹12,500 / month
- Everything in Starter
- Multi-channel strategy (Search + Social + YouTube)
- Conversion tracking & funnel optimisation
- Creative design (2 static + 1 short video / month)
- Bi-weekly reporting, A/B testing & dedicated manager
Performance — ₹20,000 / month
- Everything in Growth
- Advanced bidding (Performance Max / Smart Bidding)
- Audience & remarketing playbooks
- Dedicated strategist + hourly optimisation
- Hourly performance updates while campaign is active
Enterprise & custom setups available. Large budgets are billed on % of spend (8% / 6%) with SLA & dedicated team.
Campaign Onboarding & Workflow
We operate with transparency and strict controls. Below is the standard workflow once you confirm your campaign.
- 1. Payment for campaign budget — Pay the minimum committed ad budget so we can create & fund campaigns. Our agency management fee is calculated on the overall campaign cost and reconciled after the campaign ends.
- 2. Ad submission — Provide final creatives or request production. We submit ads once payment & creatives are received.
- 3. Approval & launch — We notify you when ads are approved and go live.
- 4. Initial performance check — Within ~3 hours we share initial performance data and recommend immediate adjustments if needed (budget, audience, targeting).
- 5. Ongoing updates & adjustments — Hourly updates while active; continuous optimisation based on KPIs.
- 6. Budget control & internal wallet — You retain full control. Any unused ad budget is held in your wallet with us (no expiry) for future campaigns.
- 7. Procurement transparency — We disclose third-party purchases and costs and optimise for best ROI. Records & invoices are available on request.
We reconcile agency fees and itemised costs at campaign close. This keeps billing transparent and accountable.
Reporting, SLAs & Support
Realtime Dashboards
We provide dashboard access for clicks, spend, conversions and ROAS.
Hourly Updates
When campaigns are active we provide hourly updates and faster iterations.
SLA Options
Available for enterprise clients: priority support, 24×7 monitoring & guaranteed response times.
What Is Included In Our Fees
| Item | Included |
|---|---|
| Ad Platform Spend | Paid directly or via agency wallet — itemised on invoice |
| Agency Management Fee | Monthly fixed fee (per plan) + commission % |
| Creative Production | Included in Growth & Performance plans (limits apply) or billed separately |
| Third-party tools | Analytics, tracking pixels, bid tools — itemised if procured |
| Reporting | Dashboard + scheduled reports |
How is the ad-spend commission calculated?
Commission is a % of the ad spend tier (see tiers). We reconcile at campaign close and provide itemised invoices.
Do you charge any setup fees?
No setup fee for standard packages; custom enterprise onboarding may have one (disclosed upfront).
Can I pause campaigns anytime?
Yes — you control the budget; we stop ads immediately on request. Remaining ad budget is held in your wallet.
Do you offer performance guarantees?
We guarantee execution, SLAs and optimisation effort. Performance guarantees (specific ROAS) are available for enterprise engagements with agreed KPIs.
Ready to Launch Your Campaign?
Request a proposal, share your minimum committed budget and we’ll prepare a campaign plan & ROI forecast.
Request Proposal